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Cranked Magazine’s Mission Statement

Lately I’ve been thinking more about the things that are important to me. About what my values are. How I want others to think of me.

A lot of Cranked magazine’s mission statement resonates with me, especially:

Ride like you mean it
Because life’s too short to trundle down the trail like a sack of spuds with a wheel at each end, y’know?

I want to be more present in the moment when I’m riding. Experience bigger and better. Push myself and expand my limits. Ride like I mean it.

Aside from that I can certainly get on board with the following other values of Cranked:

• Don’t be a dick
• Be better
• Ride more